“The world sure has gotten a lot smaller”

I heard this statement from a business owner at a gathering of manufactures last year and I could picture most of our clients saying the same thing.

Because of technology, the world is smaller. Companies can compete world wide no matter their location. Size is even becoming less of an issue as companies collaborate with businesses and provide specialized services and products.

So this means that marketing is even more important today than it has ever been. Today’s manufacturer needs to compete locally and globally at the same time to stay relevant and competitive.

For the last ten years we’ve worked with a number of manufacturers and industrial companies and we’ve learned that for them marketing is very different and it’s also changing and we’d like to share what we’ve learned.

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