The question we get asked most is “how should I market my business”? But here’s the problem; that’s the wrong question.
The question should be “how can we get closer to our customers so we can learn what’s truly important to them”?
That’s where we come in.
Marketing has become more complicated and more costly at the same time, but we simplify the process for you.
Your marketing should be focused on four key areas:
- Your Brand
- The Customer Experience
- Connecting with Emotion
By establishing your brand you become “known” for something that matters to your customers. Contrary to popular thinking customers aren’t just looking for the lowest price, they’re looking for a complete experience where you make them feel valued, heard and rewarded for their business.
Today’s consumer has never had more access to information than they do today. Your job is to help them understand what is the right information and in process position you and your company as experts. Customers seek out expertise.
And lastly, with the average Canadian exposed to well over 3000 promotional messages a day, developing an emotional connection is critical. You need to relevant, interesting and memorable.
If you’re ready to stop just throwing money at your marketing problem and to start looking at your business in a new way, give us a call and let’s talk.