Underperforming Marketing or Why am I wasting my money on marketing?
Nothing causes a small business owner to go into a fit of rage faster than asking them about their marketing.
“I don’t know what’s working”. “I don’t know how to measure it”. “What would happen if I just stopped it all, would it even make a difference”?
I hear this a lot. A LOT!
Marketing is something that is incredibly important to any business, but it is also an enigma wrapped in a riddle (or something like that).
I guess the best place to start is to agree on what is marketing, especially for a small business.
I believe marketing is: the process...